Friday, August 18, 2006 $10,000 per day and counting

Almost everyone have heard about Plentyoffish dating site. There was a big buzz about it (and its adsense money) on the different sites several time ago, so my first post and little investigation will be dedicated to Plentyoffish and its owner Markus Frind.

Markus Frind, Number 1 individual Adsense earner in Canada. He makes more than $10,000 per day! This is what Markus say about himself: "I’m also the largest individual adsense publisher, the only site in the top 100 run by one person etc. Plentyoffish is the 3rd largest dating site in north america after yahoo and match." [2]

Earnings History:

  • At Aug. 27, 2003, Markus Frind (markus007) has made posting on WebmasterWorld forum [11] : "I make about $40/day off 1200 visitors. No idea if that is good or bad."
  • At Feb. 27, 2006 he has published a photo of cheque for 901,733 CAD [1] (Nine hundred one thousand seven hundred thirty-three Canadian dollar, about $800,000 USD!)

Good growth, isn't it?

Big Adsense Check
$800,000+ USD Adsense check

Just some raw information about

  • Pageviews/mo: 500 million [3]
  • Platform: Windows Server 2003, Microsoft-IIS/6.0 [13], Microsoft ASP.NET [3]
  • Servers : 2 main servers (database server and web server) [3] and several additional servers [4]
  • Google Pagerank: 5
  • Alexa Rank: 679
  • Site expenses: $5,400 for hosting/month, Instant Messenger is around $8,000/month. AdWords expenses are not disclosed.

Some interesting information about Markus Frind

  • Age: 28 years old [6]
  • Height: 6' 0" (183 cm) [6]
  • Sign: Gemini [6]
  • He started Plentyoffish site because he had to learn ASP.NET and he doesn’t want to buy a book [7]
  • He is Titan! [8]
  • He Never bothered reading books, magazines [9]
  • He said Plentyoffish traffic = 3 X traffic.. [2]
Markus Frind and his girlfriend

Marcus Frind is a good IT & math specialist. Let's examine a excerpt from his comment [5]:

"What I keep saying is that Plentyoffish runs on a handful of servers everyone else needs hundreds of servers, not just one big dating sites but all the major dating sites. Many other dating sites have tried to stay free and they have all crashed and burned because the costs where so huge. being the latest one.

A few years ago I created a algorithm that found sequences of primes several thousand times faster then the other fastest known algorithm. [link] People used hundreds of computers and super computers to find the last record over the course of 5 years. I found it on a single machine after a few days.

Plentyoffish is built the same way, it requires a fraction of the infrastructure everyone else has, and its built on technology that can't be cloned and is 20-80 times faster then what every other dating site and social network has."

Some Key features of Plentyoffish success:

  1. Interesting and easy-to-remember domain name.
  2. Site Simplicity. Easy navigation and plainness. No AJAX, no WEB 2.0, just naked functionality. Ugly design, but there are interesting opinions about that, see [10]
  3. Membership is completely free.

Other Sites of Markus Frind

Markus Frind has a bunch of other sites, running adsense, but they are not so successful as Plentyoffish. Some of quite interesting Markus Frind's sites:

At the end

At the end, interesting part from Markus Frind interview [12] about future of Internet advertising:

"Adsense and YPN will be standard components of any business models. There will eventually be a massive market place where you just select a age range, city gender etc and your ads will be shown to people matching your demographics. More tools will be developed to track users intentions and monetize them. If you own a site about horses and someone was thinking about buying a car a week ago while searching the net, your horse site may display car ads. We will eventually see online ads approach the ROI of offline ads or even exceed them as monetization of intentions\preferences takes hold."


  1. The Paradigm Shift » Blog Archive » Small Companies & Google Adsense is the future
  2. Techcrunch » Blog Archive » The Power of Digg
  3. The Paradigm Shift » Blog Archive » Microsoft 2.0 Performance.
  4. Plenty Of Cash for one-man band
  5. Giant POF Adsense Check. Online Dating Insider: Online Dating Industry News
  6. Markus "BigFish" profile
  7. Online Personals Watch: Online Personals Watch Interview-CEO of, Markus Frind
  8. Titan Biographies: Markus Frind
  9. Interview with Markus Frind - AdSense Millionaire (Reviewed at
  10. The role of anti-marketing design
  11. 30.000 unique visitors /month = 20 usd / month?
  12. Exclusive Interview with creator and owner, Markus Frind - Web Publishing Blog
  13. Netcraft What's That Site Running Results

Tuesday, August 08, 2006

Money Geek: It's all about money

It's all about money.. OK, web money. Online money. Contextual-PPC-PPA-affiliate-webmaster money. Money - A medium that can be exchanged for goods and services and is used as a measure of their values on the market, including among its forms a commodity such as gold, an officially issued coin or note, or a deposit in a checking account or other readily liquifiable account. (Source: Geek - A person who has chosen concentration rather than conformity; one who pursues skill (especially technical skill) and imagination, not mainstream social acceptance. Geeks usually have a strong case of neophilia (a love of novelty and new things). Most geeks are adept with computers and treat hacker as a term of respect, but not all are hackers themselves - and some who are in fact hackers normally call themselves geeks anyway, because they regard "hacker" as a label that should be bestowed by others rather than self-assumed. (Source: Wikipedia) This blog devoted to the online part of money making, most of all to the webmaster's revenues from contextual pay-per-click systems such as Google Adsense, Yahoo! Publisher Network, Chitika eMiniMalls and so on. Do you wanna know how much money do people earn from "these ads"? Keep in touch, Let's Investigate!